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Case StudiesConsultingEntrepreneurshipMarketingSalesStartupsStrategySustainabilityTechnology

Blue Ocean Strategy: How to Create New Market Space and Make the Competition Irrelevant

April 28, 2024

Introduction In the competitive business world, finding a unique space where competition is irrelevant and growth opportunities abound is challenging. However, a…

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EntrepreneurshipMarketingSalesStartupsStrategy

The Creator Economy: A Goldmine for Businesses of All Sizes

April 28, 2024

The environment of entrepreneurship and business has changed significantly in recent years. Traditional models of commerce have given way to a new…

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Case StudiesEconomicsSalesStrategySustainabilityTechnology

The Unsustainable Realities of Fast Fashion: A Closer Look at SHEIN and Other Brands

April 27, 2024

In the fashion world, the rise of fast fashion has brought about both convenience and controversy. As consumers, we’ve grown accustomed to…

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EntrepreneurshipMarketingProductivitySalesStartupsStrategyTechnology

Free vs Paid Marketing Tools: How to choose the right fit for Startups

April 12, 2024

In general, startups are tight on budgets. Budget allocation is a part of strategy especially when it comes to marketing. There are…

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EntrepreneurshipSalesStartupsStrategy

The Sales Strategy Blueprint: A Step-by-Step Guide to Growth

April 8, 2024

Sales strategy is the foundation of any firm. A firm cannot operate without revenue. A sales strategy is a plan of action…

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